Currently, I am shaping the home and wayfinding experience for the biggest European retail platform. I specialise in detangling the complex business frictions into clean, brand-led journeys. To get there, I rely on the beautiful combo of data and experience to align stakeholders, protect the integrity of the customer experience; and remain a vocal advocate for the "why."
My approach is serene and human-centric, rooted in the belief that the best design solutions are found by looking beyond the computer screen and by truly listening. Pixel-perfect craft and business goals can absolutely be best friends.
When I’m not working you’ll find me hanging out with my dog in Berlin, attempting a complex Ottolenghi recipe or helping friends bringing their ideas to life.