Currently, I am shaping the home and wayfinding experience for the biggest European retail platform. I specialise in transforming the complex business friction into a clean, brand-led journey. To get there, I rely on the powerful combo of data and intuition to align stakeholders, protect the integrity of the customer experience, and remain a vocal advocate for the "why."
My approach is serene and human-centric, rooted in the belief that the best design solutions are found by looking beyond the computer screen and by truly listening. Pixel-perfect craft and business goals can absolutely be best friends.
When I’m not working you’ll find me hanging out with my dog, curating my whimsy art collection or attempting a complex Ottolenghi recipes.